Wednesday, 23 May 2012

Is it all about colour?



While this question is probably posed to those of you who are in the event decoration industry we’d love to hear from anyone on this topic.

Yesterday saw the first of the rugby state of origin clashes for 2012 between New South Wales and Queensland – yes in Victoria! with a little over 56,000 people attending!
For the uneducated the New South Wales team – the cockroaches are the blues, and the Queenslanders, the canetoads are the maroons.

So why is it that when we get given official NRL sanctioned, printed balloons the Queensland balloons are red and brown? And the light blue balloons are printed with light blue print? Light blue on light blue! Sounded like a good idea at the time? – I would have loved to have been in that meeting.
"help you support QLD to the highest levels."


If we wish to use printed balloons alongside the unprinted version we get a definite red/brown and maroon mix, so we are left with no alternative but to use printed balloons only.

Bearing in my mind these balloons were supplied by our client, when do you say “ahhh I can’t do this because the balloons are the all wrong?” Or I can’t create that effect because the colours won’t work?  (I.E. the colour scheme we were given to work with last weekend Gold, Red, Chocolate, Green and Pink!)



 After reading some of our northern colleagues comments it seems state of origin events make for a busy day north of the border.– I’d love to see some of the decorations, and hear some of the ideas they have for decorating on these days. We do have a lot of football events here in Melbourne but at least we have printed balloons that match the team’s official colours.



Please comment here / links to show some of your designs or send emails to social@magicinthemiddle.com.au 

The power of the humble balloon - Freedom




Launched this week in Europe is this commercial for a telecommunications company BASE.

While we have no idea what they are saying in either Dutch or French the imagery communicates across thousands of kilometres and proves the power of the humble balloon.

The praise for these images goes to Guido Verhoef, his team at Manifold and a cast of many more.
We at Magic in the Middle appreciate the logistics involved in creating this work of art and felt it needed to be shown here in Australasia too.

We don’t often say this but “Sit down and watch this television commercial!”



The commercial (Dutch version) you can find here: 
http://www.youtube.com/watch?v=dlBcJkoJaNY&feature=related

You can also check out more of Manifolds impressive works at www.theArtofBalloons.com



Monday, 14 May 2012

Footy is here! Yeah Yeah Yeah Yeah!




It may be round seven but after two freezing and wet nights watching games this weekend – footy is defiantly back in our minds and in our heats. 
Its something about the cold, 
the wet, 
the runny noses, 
the team scarves, 
the beanies, 
the meat pies
and the hot jam doughnuts that makes AFL unique. 









 There’s something about huddling together for warmth and leaping from your seat as your team kicks a goal only to huddle back together as the ball gets carried back to the center for a bounce.

So we thought we would take this opportunity to take a look back at some of the football event decorations we have done recently, and see if we can get your team spirit welling inside you.



So no matter what team you barrack for it's great to have Magic in the Middle on your side!